One of the most vital things you can do to improve the successfulness of your web promotional efforts is to take the time to build an opt in email list. When consumers come to your site you can encourage them to sign up to your e-mail list by offering to give them an inducement. Once they’ve enrolled to your list you can talk with them as frequently as you need. You have two options when it comes to communicating with them, an email series and blast emails. An e-mail series is just several mails, you work out how many that have already been written and loaded into an auto responder and that will be sent out over a period, mechanically. That way everybody will receive your e-mails whether they’ve been signed up for a long time or whether they’ve just enrolled..