S.E.O is simple in a nutshell. It consists of 2 specific parts – on page and off page factors. On page factors simple include excellent quality content optimized for your keywords. The off page part are backlinks. Quality matters here too so very much more than quantity. The main misconception that makes marketers think it’s complicated is usually because they concentrate on quantity of links instead of quality. They work hard to get masses of low quality links and see no increase in rankings. They conclude it just takes plenty of time and effort. However merely one quality link can make a big difference immediately.